Last week, while I was wandering from link to link in the Internet, I found a site for opt-in mail marketing. The site was about list building and internet marketing strategies claiming they would tech advanced techniques to advanced marketers. I opened a spare e-mail account from my web server. I always do this because it is easier to open an e-mail account than changing your old mail address and also to see the impact of giving my e-mail address to another online marketer. I use a unique e-mail address for every submission so that I can find out what that particular marketer does with my e-mail. I saw all kinds of marketers and their tricks but this one was different. He was a real monster.

Are you using the list building technique called “e-mail address harvesting”? This is a great way to acquire hundreds of thousands of e-mail addresses to send your marketing mails to many people. There are even free software for this job. You write the URL’s to be harvested and they collect every mail address in these URL’s.

No! This is not an efficient marketing technique and it tarnishes our profession as online marketers.

Elur is a company that does not have years of experience behind it. So as the use of social media expands, so does the chance for business owners to show what it is about. To help owners have a better understanding of what they are putting out, they are urged to use the products they sell. The secret to a good salesperson’s success is loving the merchandise they are selling.

Distributors are shown what the building blocks of Elur are. This is how they learn to grow financially. Marketing and sales tools are taught in such a way that they work outside the realm of work. Money earned comes from selling products, but also from the people that are recruited underneath them.